Free Ebook Master the Essentials of Email Marketing Analytics

Get Master the Essentials of Email Marketing Analytics

Get Master the Essentials of Email Marketing Analytics

You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. Get Master the Essentials of Email Marketing Analytics, this is a great books that I think.

Marketers globally rate email marketing as the most powerful online marketing strategy and the one which delivers the best return on investment (ROI). Email marketing has very low cost per acquisition. In other words, it is very cheap to acquire and retain customers through emails compared to other marketing channels.There is a reason, your inbox is always full of emails. Email marketing works and it works wonders, provided you know how to deliver your emails in your subscribers' inbox. However the problem is, one in five emails do not reach the inbox. They are either sent to spam folders or are blocked. The percentage of emails that were sent to mailboxes and did not bounce is called the 'Delivery rate'. But Delivery rate does not measure the ability of your email to get into your subscriber's inbox. Therefore, there can be a situation where you have a 99.99% delivery rate and still the majority of your emails are ending up in a spam folder and hence not being opened.The percentage of delivered emails that land in a subscriber's inbox is called the 'Inbox placement rate'. You need high inbox placement rate to get your emails delivered in your subscriber's inbox. In order to improve 'inbox placement rate', you need to work on improving other KPIs like 'sender score'. There are several KPIs which impact: email deliverability, subscriber engagement and conversions.So if you wish to dramatically reduce your cost per acquisition and increase email marketing ROI, you need to become extremely good at tracking the performance of the various KPIs and metrics used for email marketing. This book focuses solely on the 'analytics' that power your email marketing optimization program.Inside this expert guide, you will discover the various KPIs and metrics used for measuring: email deliverability, subscriber engagement, email conversions and ROI. You will learn about the technology, used by mailbox service providers to make inbox placement decisions. You will learn about the various techniques to avoid spam filters and blacklists. You will learn to monitor and improve email deliverability and subscriber engagement. Business / IT - University of Delaware University of Delaware Professional & Continuing Studies business programs University of Delawares Division of Professional and Continuing Studies (UD PCS Access Big Data and Analytics Certification Trainings with Enroll for Big Data and Analytics certification trainings through Simplilearncom Get access to our Big Data and Analytics practice tests and webinars to help you Home - Market Motive We could not find an existing Market Motive account connected to your account Please sign in with your Market Motive account credentials and we will EXHIBITORLIVE Conference Sessions The Professional Development Conference for Trade Show & Event Marketing Management McKinsey & Company Global management consulting McKinsey & Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions MSBA McCombs School of Business Business Analytics at the University of Texas Current technology generates a massive amount of data ("Big Data") from business interactions and social exchanges Business Analytics - Loras College Business Analytics Follow your passion for Analytics Business Analytics is a truly interdisciplinary major with applications in all areas of business 2014 Is The Year Of Digital Marketing Analytics: What It If most digital marketing programs or campaigns have a weak area its analytics One recent study identified that the biggest talent and hiring gap in Insights & Marketing Baesman Columbus Marketing Kim Welther Vice President As VP of Marketing Strategy Kim leads Baesman's loyalty data and strategic initiatives She is tasked with driving client growth Emarketeers - Digital Marketing Training Courses In London What we're about Emarketeers is the UK's largest independent provider of digital marketing training and consulting We want to help you and your business grow
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